Brat hit the nail on the head.
You cannot spot reduce
bodyfat, we all know and agree that, (yes?) D'oh.
However, only recruiting the TA will "pull in" your gut. Pulling up on your pelvic floor,...an exercise both men AND women can perform, (this is not exclusively related to what almost all women know as kegals),... in fact, in an ideal world, you should be performing this maneuver, pulling up on your transverse, before every exercise, to stabilize the deepest muscles within the abdomen.
It should be an automatic part of every workout, every exercise, not "just" your abdominal training.