Full situps have undeservedly gotten a bad rep in recent years. Done properly they don't hurt your back and simultaneously training the
hip flexors seems like a good thing - after all, many people agree that compound, multi-joint exercises are useful for other muscle groups. Why should abs have to be isolated?
If you think that regular situps don't challenge the abs sufficiently, then perhaps you should try this type:
http://www.crossfit.com/cf-video/glutehamsitup.wmv If you're not used to them you will definitely feel it in the rectus abdominus.