It's a Poliquin thing... Fairly new stuff... It's as close to
spot reduction as anyone's ever come I think...
In very basic terms, it revolves around different skinfold sites and fat storage in correlation with hormonal balance... So, if you're storing fat on the lower back or chest, there's a hormonal reason for this, which you can remedy, effectively shedding the fat from that particular site...
Of course, I haven't been to a BM seminar or taken the course, nor have I experimented with it at all, so I really can't explain much deper than that, but it's pretty groundbreaking stuff nonetheless