Sounds a lot like my club actually. I work in one of the richest sections of Boston and in a premium club. People like it when they can come to one place, "get their work out" in, and there's three indoor pools,
physical therapy, massage, sports club for kids (so they can drop the kids off), five out door pools in the summer with water falls and slides, four tennis courts,....and yes, the large plasma TV screens on the wall and on these new treadmills with more gadgets and programs.
I still do it the old fashioned way: Treadmill uphill and manual. Free weights (at least they go to 100lbs not that I have to worry), but we also have two
squat racks, three benches for benching, two incline, plus one decline (total 6), oly-bars and spaces matted off for oly-lifts.
Anyone wanna guess where those who train go, and where those who come in on their own go?
I see so many meandering on their little bicycles or treadmills or side-stepper at a slow rate while watching their soap operas on this massive tv screen (everyone has their own plus we have them mounted all over the walls). The cardio center is massive and packed.
Fine with me, because it just leaves me more room with the free weights!
But money loves technology, and remember, Boston is a haven for technology. People love it and feel the more there is, the more bang for the buck. They'd rather put their money (the club) into gadgets than keeping their employees happy.